Custom Websites
Brochure and marketing sites that load fast, read clearly, and look like you mean it, with or without a CMS.
- Marketing & brochure sites
- CMS setup & content models
- Responsive, accessible builds
We design, build & maintain the software your business runs on
Pastel Dawn is a one-stop solutions firm. We build custom websites, web applications, plugins and integrations, and we rescue aging systems. One team handles your project from first plan through ongoing support, so there are no handoffs.
What we build
Everything your software needs, under one roof
From a first marketing site to a custom application and the long tail of support that keeps it sharp. Pick a starting point, or bring us the whole thing.
Applications & Custom Development
Web applications, plugins, and integrations built to fit your workflow, plus rescue and modernization for aging systems.
- Web & internal applications
- Plugins & API integrations
- Legacy rescue & modernization
Growth & Ongoing Support
The work that starts after launch. We keep things fast, secure, and findable so your software compounds in value.
- Maintenance & monitoring
- Performance tuning
- Search visibility & SEO
Why Pastel Dawn
No handoffs. Production-grade by default.
The people who plan your project are the people who build it and the people who keep it healthy. No offshore black box, no account-manager telephone game. That continuity is how the work stays coherent, and fast.
One team, start to finish
From first plan through launch and ongoing support, the same people stay with your project. Nothing gets lost in translation.
Held to a real standard
Every build is fast, secure, accessible, and tested, measured against a production-readiness bar and sized to your project.
You own everything
Your code, your data, your domain. No lock-in and no hostage situations. What we build belongs to you.
We scale with you
We work at three levels and grow as you do: marketing sites, custom applications, and full products.
A modern stack
React, Next.js, serverless, and a global CDN. Current tools, used carefully, so the result is quick and durable.
Rescue & modernize
Inherited something slow, fragile, or abandoned? We bring aging systems back to life without starting from zero.
How we work
One team from first light through every release after
A clear path from idea to something live and looked after. The shape flexes to fit your project, the continuity never changes.
01
Plan
We map goals, scope, and the shape of the build before a line of code.
02
Design
Interfaces that feel crafted and clear, drawn from your brand and your users.
03
Build
Clean, well-tested code shipped in steady increments you can watch grow.
04
Maintain
Updates, performance, and visibility handled, so it keeps earning its keep.
Selected work
Real builds for real businesses
A rescue mission, a few first launches, and one tool that turned half an hour of data entry into three seconds.
Flagship project
App suite · Two Hearts Kitten Rescue
An audio-driven intake tool for a kitten rescue
A custom React application suite with an audio-driven intake tool, writing straight into their shelter management system. Volunteers speak; the data lands.
~3 sec
Kitten intake data entry, down from about 25 to 30 minutes per record.
Read the case study
Legacy rescue · 2025
Inyati Bedliners
Replaced a 13-year-old WordPress site with a modern React build: under 2 seconds to load, a 95-plus mobile score, an interactive location finder, and a guided appointment form.
View project
Website · WordPress
Two Hearts, the website
A WordPress rebuild that removed heavy plugin bloat and added custom plugins for adoption cards and donation tracking, with the integrations to tie it together.
View project
Platform · Events
St. Anthony Charity Golf Auction
A custom online auction and event platform with registration and donations, built to run a live fundraiser without a hitch.
View project
Ordering app · Logo
Desert Leaf Catering
A custom salad and catering ordering app: a clean customer ordering flow plus an admin dashboard for menu, pricing, order cutoffs, and blackout dates. Logo included.
View project
Brand · Identity
Natural Choice Landscaping
Logo and brand identity for a landscaping company: a mark and a system that look as considered in the field as on the page.
View project
New · Dawn
Whatever you build next
Tell us what you are making or what needs rescuing. One team, one free proposal, no handoffs.
Start a project
Pricing
What it costs to build, and to keep it sharp
Start with the build, then keep it running. Every number here is a starting point to anchor the conversation, not a checkout. The real scope and price land in a free proposal.
Project starting points
One-time builds. Final scope and price land in your free proposal.
Websites
Brochure and marketing sites, with or without a CMS.
From$1,500
Plugins & integrations
Custom plugins and connections between the tools you already use.
From$2,500
Custom applications
Web apps and internal tools built around your workflow.
From$8,000
Legacy rescue audit
A clear-eyed look at an aging system, with a plan to modernize it.
From$1,500
Keep it running
Already built? Keep it fast and improving
One team to maintain, secure, and grow what you launched. Monthly plans, cancel anytime.
Care
For a marketing site that needs to stay healthy and current.
$150/mo
Ongoing support plan
- Software & security updates
- Uptime & backup monitoring
- Small content & copy edits
- Monthly health check
Most popular
Grow
For a site or app that should keep getting faster and more visible.
$400/mo
Ongoing support plan
- Everything in Care
- Performance tuning
- Monthly SEO & analytics check
- Priority response
Partner
For a product under active development that needs a real team behind it.
$650+/mo
Ongoing support plan
- Everything in Grow
- 2 hours of dev work each month
- Priority on new features & integrations
- Same-day support & a direct line
Not sure where you land? That is exactly what the proposal is for. Tell us the goal and we will price the path to it.