A website that finally matches the wraps
SmartWrap turns fleets into moving billboards. Their website undersold all of it, so we rebuilt it from the ground up.
Move your cursor across the image, or drag the handle, to compare the old site and the redesign.
The challenge
Tim Hilcove's team at SmartWrap does premium work: commercial van wraps, truck wraps, trailer wraps, and full fleets for businesses across the Phoenix metro. The website did not show it. A dated template with a washed-out hero and generic layout undersold the craft, buried the portfolio, and gave visitors no strong reason to request a quote.
What we built
A ground-up React rebuild that leads with the work: a bold, cinematic hero, the tagline front and center, real case studies from recognizable fleet clients, and a portfolio that shows finished wraps at full color. Conversion paths run through the whole site, with Get a free quote and Request info always in reach, and the copy sells the business case for a wrap, not just the service list.
How we approached it
Wraps are a visual product, so the site's job is to get out of the way and let the work sell. We rebuilt the information architecture around proof: portfolio and case studies up front, trust signals where they matter, and a quote path from every page. The design language borrows the boldness of the wraps themselves, so the site feels like the product.
The result
A site that looks like the wraps: bold, fast, and built to convert. The portfolio does the selling, the case studies carry the proof, and every page ends in a clear next step.
- A modern React build replacing a dated template
- Portfolio and case studies moved to the front of the experience
- Quote and contact paths from every page
- A visual language that matches the boldness of the product
Technologies & skills
A modern stack and a conversion-led design process, applied to a business whose product is visual proof on wheels.